Service Course are extremely proud to work with the best brands in the cycling industry. Our partners are leaders in the fields of bikes, apparel, luggage, nutrition and cycling insurance and mean that our riders and guides are perfectly equipped for the journey ahead. We’re thought we’d let you know more about our partners and how they help us, first up in this new series is our bike supplier – Canyon.
Canyon have been manufacturing bikes since 2001 and have become one of the great disruptors in the industry, quickly latching on to direct selling through the internet, bypassing the traditional distributor model to offer outstanding value for money. Canyon road bikes have been proven right at the very top. Fighting at the front in the Tour de France, setting tempo in the local chain gang or building up to personal challenges, Canyon’s bikes are developed to excel in every scenario.
Our fleet of Ultimate CF SL models packs Canyon carbon know-how into a package that highlights the smoothness and efficiency of carbon fibre frames. They strike the perfect balance with a fast, yet comfortable riding position for long days in the saddle. Our guests regularly find that our Ultegra Di2 equipped Ultimates are so rewarding to ride that they go on to upgrade their current bikes to Canyon following our events.
Service Course are not alone in using Canyon’s bikes – the Koblenz based firm sponsor an array of top road teams, including one of the leading Women’s WorldTour teams in Canyon-SRAM, world champion Alejandro Valverde and his Movistar Team and Katusha–Alpecin who now feature Alex Dowsett and Harry Tanfield in their ranks. Away from the road, Canyon also sponsor a sparkling roster in triathlon and MTB disciplines.
Our fleet of Canyons is available to all of our guests at events throughout the year. Find our more about our September training camp, held in conjunction with Carberry Tower here and learn how Service Course can deliver a bespoke corporate cycling event for your company here.
Photos: Rafal Skiendzielewski / Canyon and Service Course
We've enjoyed a superb 2018, with new clients and new partners joining us for outstanding rides in more countries than ever before. Before we head into the festive season, take a look back at what has been yet another fantastic year for the best cycling events company in the world.
Our early season adventures took us to Mallorca in March for a camp that saw our training group escape the Beast from the East and the snowy roads of home for warm weather miles. Training never seems as easy as it does riding out from our base in the north east of the island which enjoys easy access to the mountain roads of the Tramuntana range to the north and a wealth of rolling terrain elsewhere. We have a few places available on our 2019 Mallorca trip - kickstart your campaign on one of our performance camps.
After a day providing neutral support at the Tour de Lauder, it was over to California to lead a series of events for a corporate client at their partner conference in Los Angeles. With a mix of abilities and training goals in the group our team of ride expert guides put together a selection of routes which took in both steep canyons and beach-side paths suitable for everyone.
Mid-summer was spent in Scotland for a series of country crossing journeys through the Highlands. These are some of our favourite roads and we know the area like the back of our hands allowing us to choose the right routes and the best in Scottish hospitality to create unforgettable experiences for our clients.
The glorious scenery of Royal Deeside, Highland Perthshire and the Kingdom of Fife featured heavily in our events during one of the best summers in recent memory. However, we’ll let you into a secret – sometimes it rains in Scotland, even in a record breaking heatwave –even the downpour that resulted in Tour winner Carlos Sastre warming his feet in front a roaring pub fire before lunch didn’t dampen our day out in the Trossachs.
It was back to our home roads of East Lothian and the Scottish Borders for the next batch of events and we headed to the delightful surroundings of Carberry Tower – which will host our recently announced performance camp next September – and the often overlooked road riding opportunities available so close to the capital city.
Carlos joined us once again for our final Scottish event of the year and he provided our guests with a fascinating insights into his storied career after a day out riding alongside them. Carlos is always a pleasure to ride with and although he claims not to be in the saddle as much these days, he still looks like he could pin a number on and return to the pro peloton without too much effort.
Our final engagement of the season saw us ride from a client’s HQ in central London to the Rijksmuseum in Amsterdam, a stone’s throw away from their Netherlands office. Over four days, the group worked their way through the lanes of Kent to the Channel before snaking up through France, Belgium and the Netherlands in amazing autumn sunshine. This trip formed the opening leg of a series of events that will see us criss-crossing Europe between the company’s many European bases.
If you’re interested in developing a cycling event for your organisation in 2019, then it’s not too late to get in touch and find out how Service Course can help forge stronger relationships with your team and clients with a truly bespoke cyclng experience - contact us.
We'd like to thank our guests, partners and the Service Course family for a great year - see you in 2019!